JEGI LEONIS has advised TruStage on the sale of their Digital Storefront business to Demopolis Equity Partners.

Founded in 1935, TruStage is a financially strong insurance and financial services provider. TruStage’s Digital Storefront business, well established over nearly two decades, is a digital marketing and embedded finance platform designed to help financial institutions drive loan, deposit, and non-interest income growth in a hyper-efficient manner. Purpose-built for financial institutions, the technology moves beyond generic promotions to deliver personalized financial offers that serve consumers.

Building on a long history of growth for clients and bolstered by the support and expertise of Demopolis, Digital Storefront will continue helping financial institutions grow, compete and strengthen member relationships through hyper-personalized, data-driven marketing. Demopolis will make additional, targeted investments in innovation, integrations and service delivery to help enhance the DSF platform and the solutions credit unions and community banks use to strengthen their market position and achieve sustained growth.