JEGI LEONIS has advised Horizn on their sale to Inbenta, a portfolio company of Tritium Partners.

Horizn is a provider of easy to embed interactive product demos. In most instances, Horizn has shown to reduce agent escalations in favor of self-service in 80% of cases. Horizn has also been able to establish a large customer base with leading financial institutions in the U.S., Canada, and the U.K.

The acquisition of Horizn comes as businesses are increasingly looking to leverage visually engaging content in their help centers and other customer service settings to improve customer experience and employee training. The acquisition adds a new component to Inbenta’s customer service toolkit, allowing companies to rapidly develop, edit and deploy helpful step-by-step tutorials, improving self-service and reducing agent escalation. The addition also represents Inbenta’s emphasis on a platform approach which aims to consolidate AI and digital customer experience tools; address gaps in customer interactions; and empower companies with thoughtful automation that tracks customer experience throughout the customer lifecycle.