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Optimizing financial institutions’ marketing efforts

The acquisition creates a comprehensive, end-to-end consumer lending, account, and card marketing automation solution

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Sectors:
  • Financial Technology
  • Software

JEGI LEONIS has advised Saylent Technologies on their sale to MeridianLink, a portfolio company of ThomaBravo.

Saylent Technologies is a payment intelligence solution that assists firms in attracting and retaining customers.

The acquisition creates a comprehensive, end-to-end consumer lending, account, and card marketing automation solution. The advanced offering will bring together Saylent and MeridianLink capabilities to optimize financial institutions’ marketing efforts, enabling them to remove challenging data silos and the cumbersome need for IT support for data pulls, sorting, and manual reporting for marketing campaigns. 

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